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FRIENDS DONT CUDDLE is a new street wear brand emerging from Winnipeg, Canada. Our products include minimal graphic designs depicting a deranged portrayal of love and dealing with the negative aspects like heartbreak. Cut and sew garments will focus on material and texture to recreate feelings and portray love and distress in that sense. Pieces from FRIENDS DONT CUDDLE are inspired by the emotions going through a teenagers inexperienced mind and thoughts and using rejection as a subject to learn from. Having quality pieces at a reasonable cost is the main goal with the brand as we feel that the market is being saturated with mediocrity at a very high cost for the consumer.